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Local Entrepreneur Expands To Candle
Making
Article by Kathy Jenkins,
Oxford Public Ledger, Dec. 19, 2002
....A
trip several years ago to the Blue Ridge Mountains of North Carolina has
lead Ella Schmit to begin her own cottage industry in candle making.
She first saw the candles at her friend's house and said that the sent
was what really caught her notice.
...."It
was wonderful," she said.
....Schmit
asked where she could find the candles and learned that Bernice Owens,
a senior citizen, had been making the candles by hand with the help of
her brother Jim Hall. Owens started the business as a hoppy to keep
actice.
....It
started out as a small operation in Owens' bsement but it soon got out
of hand, according to Schmit. The demand became so large that no
more Christmas orders be accepted after October.
....The
candles began to be a standard on Schmit's gift giving lift. She
became friends with Owens and Hall through her fascination of their candle
making venture. Evenutally, she started taking orders for the candles.
Friends and family wanted to have access to them too.
...."Each
candle is made by hand because Bernice said that it gives more personal
touch than if they were made by machine," Schmit said. "Every candle
is one of a kind."
About a year ago, she
learned that her friends were going to retire and sell the business.
She started ordering from the new company, but slight differences in the
manufacturing process left her wishing that her friends were still making
the candles.
....Schmit
approached Owens about the possibility of learning how she crafted the
candles with the idea that she would begin making and selling candles here
in Oxford.
....Owens
was delighted for her to try her hand at candle making. Hall traveled
to Oxford to instruct Schmit in the steps and procedures necessary to produce
a quality product. She started out with 600 pounds of wax, about
10 different dyes, and around 15 scents that can be blended to make different
fragrances. Additives are used in the formula for a smooth, glossy
finish.
....She
has since doubled her order for supplies and has started making and taking
orders for the candles. She can make dozens of different varieties,
all with its own distinctive look and aroma.
....They
include: apple cinnamon (her personal favorite), apple orange, cucumber
melon, pumpkin spice, honeydew, three kinds of cinnamon, sea mist, raspberry,
vanilla bean cofee, coffee, magnolia, vanilla and French vanilla.
Schmit sells the candles
retail from the Granville Video and Communications store, located on Hillsboro
Street. She is actively looking for other retail outlets in Oxford.
The candles are also available wholesale in bulk.
....They
are being distributed under the name "JohnElla which is combination of
her name and someone who has been very supportive and encouraging of the
fledgling company.
....The
candles have been flying off the shelf at the video store as fast as she
can make them. They are very popular and Schmit is getting a lot
of repeat buiness from customers who love the way one candle can scent
an entire house.
....Right
now the most popular fragrances are sea mist and cinnamon. Each candle
is poured and allowed to cool. Then decorative elements such as flowers,
dehydrated fruit, coffee bean and cinnamon sticks are added. Finally
the exterior layer is poured to seal the candle, which may burn for up
to 70 hours.
....The
two-pour method of candle making renders these candles safer, according
to Schmit.
...."It's
an art," she said. "I have to learn and perfect it. These candles
are not perfect, they are unique"
By 2003, JohnElla Candles
has grown to include dozens of new scents and the candles are still flying
off the shelves. In 2004, JohnElla Candles expanded globally to reach
millions of customers on the internet.
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